About the Company

RSI Security stands as a recognized leader in the cybersecurity compliance and assessment sector. We are dedicated to assisting organizations in navigating the complexities of security frameworks and safeguarding their operational integrity. We maintain a firm commitment to operational excellence, leveraging innovation and specialized expertise to deliver customized security solutions. These solutions are designed to empower businesses to succeed in the dynamic digital landscape. Our organizational culture places significant emphasis on collaboration, continuous improvement, and the professional development of our employees. We provide opportunities for team members to make meaningful contributions to impactful projects within a supportive and forward-thinking work environment.

Job Description

The Digital Marketing Specialist will be a crucial subject matter expert responsible for optimizing marketing technologies to enhance RSI Security’s overall marketing performance. This encompasses search engine optimization (SEO), sophisticated customer segmentation strategies, and effective social media engagement. The primary responsibility of this role is to align digital marketing strategies with the overarching business objectives of the company. This involves implementing and managing marketing automation tools, conducting SEO optimization, ensuring adherence to website privacy regulations, and generating comprehensive data and reports for the leadership team to facilitate well-informed business decisions. Effective coordination with both internal team members and external vendors is essential to ensure cohesive and aligned marketing efforts throughout the entire organization.

Responsibilities

• Enhance website and blog performance through SEO implementation, design improvements, optimization techniques, functionality upgrades, quarterly audits, and robust security measures.
• Oversee and optimize the e-commerce website utilizing WooCommerce to maximize online sales and revenue generation.
• Manage Google Ads campaigns, optimizing for maximum return on investment (ROI) and efficient budget allocation.
• Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Provide support for event management activities, conducting industry research, and identifying potential speaking opportunities.
• Develop and enhance HubSpot automations and workflows to effectively nurture leads and cultivate client relationships.
• Conduct thorough competitor and industry research to identify trends, opportunities, and competitive advantages.
• Engage with clients and leads on LinkedIn, adhering to marketing best practices to foster meaningful connections and drive engagement.
• Generate monthly reports on website, blog, and SEO performance using Google Analytics and other relevant analytical tools.
• Evaluate, implement, and continuously improve marketing technologies and tools to optimize marketing efficiency and effectiveness.
• Apply process design, implementation, and continuous improvement best practices to streamline marketing operations.
• Manage tasks and projects effectively, ensuring timely completion and adherence to project goals.

Qualifications

• Proficiency in web development skills, including HTML, CSS, JavaScript, and PHP.
• Expertise in Google SEO and SSL auditing and optimization techniques.
• Extensive experience in developing, maintaining, and optimizing WordPress and WooCommerce websites and blogs.
• Proficiency in Google Ads/PPC campaign management and Google Analytics data analysis.
• Hands-on experience with HubSpot, including CRM maintenance, auditing, and marketing automation.
• Familiarity with GoDaddy hosting security suite and best practices.
• Knowledge of uptime monitoring tools, data backup solutions, broken link checkers, website performance testing tools, and cache management techniques.
• Experience with Asana or similar project management software.
• Proven experience in email sequencing and campaign management.
• Event management experience, including planning, execution, and post-event analysis.
• Proficiency in Google Suite, including Google Docs and Google Sheets.

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