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The Coca-Cola Mantra Challenge 2025
About the Company
Welcome to The Coca-Cola Mantra Challenge 2025 – a platform designed to cultivate the business leaders of tomorrow, starting today.
More than a conventional summer internship recruitment process, this challenge serves as a gateway to a realm of opportunities with a globally recognized and iconic brand. The Mantra Challenge transcends mere selection; it provides a dynamic and immersive experience crafted to ignite your creativity, refine your professional skills, and engage you in authentic, real-world business scenarios.
Enter an energetic arena where innovative ideas are not only welcomed but actively encouraged, and where entrepreneurial thinking takes precedence.
Prepare to challenge established norms, accelerate your learning trajectory, and confidently embrace your professional future. Your journey begins now – are you prepared to take the lead?
Job Description
The Coca-Cola Mantra Challenge 2025 is structured around the following key phases:
1. Brand Trivia Quiz:
This initial round consists of 12 engaging questions centered around the expansive Coca-Cola universe. Topics range from its celebrated advertising campaigns to intriguing facts about the brand. Clues and hints related to the questions will be shared via Unstop’s Instagram Stories, so active engagement with the platform is encouraged. This round is designed for engagement and is non-eliminatory in nature.
2. Become a Coke Ambassador:
Participants are expected to create a LinkedIn post using the designated hashtag #CokeAmbassador. The post should highlight Coca-Cola’s celebrated marketing strategies and notable campaigns from the company’s history, demonstrating understanding and appreciation of the brand.
3. Simulation Round:
Participants will engage in an immersive online simulation, assuming the role of an Area Sales Manager within a Fast-Moving Consumer Goods (FMCG) company. This phase will challenge participants to employ strategic decision-making, navigate real-world industry challenges, manage resources efficiently, and optimize return on investment (ROI). The simulation is designed to mirror the everyday responsibilities and experiences of a manager in the FMCG sector.
4. Personal Interview:
The culminating stage of the challenge is a personal interview conducted by Senior Management representatives from Coca-Cola India and Southwest Asia. This interview will assess the candidate’s potential to contribute and collaborate with leading professionals on some of the world’s most beloved and recognizable brands.
| Company Name | Coca-Cola |
|---|---|
| Role | The Coca-Cola Mantra Challenge 2025 |
| Location | Coca-Cola India and Southwest Asia |
| Salary | INR 2.5 Lakhs per month (for top 15 interns) |
| Job Type | Internship |
Responsibilities
Qualifications
- This challenge is open to students entering their first year of a full-time, two-year MBA or PGDM program, specifically the graduating class of 2025-2027.
- Participants are required to register individually.
Skills
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Frequently Asked Questions
The challenge is open to students entering their first year of a full-time, two-year MBA or PGDM program, specifically the graduating class of 2025-2027.
The challenge includes a Brand Trivia Quiz, a ‘Become a Coke Ambassador’ LinkedIn post, a Simulation Round, and a Personal Interview with Senior Management.
The top 15 interns will receive INR 2.5 Lakhs per month.
Clues and hints related to the questions will be shared via Unstop’s Instagram Stories.
Other Information
Registrations for The Coca-Cola Mantra Challenge are open until June 1, 2025. Contact support@unstop.com for assistance.
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How to Apply
- Review Job Details: Read through all the job details on this page to understand the requirements and responsibilities.
- Click the Apply Link: Scroll down and click the “Apply Link” button to be redirected to the official website.
- Fill Out the Application: On the official website, fill out the application form with the provided information.
- Double-Check Your Information: Before submitting your application, review all the details you’ve provided to ensure accuracy and completeness.
- Submit Your Application: Once you’re satisfied with your application, submit it through the official website as instructed.
