About the Company

Meesho is a leading Indian e-commerce platform dedicated to democratizing internet commerce for everyone. It empowers small businesses and entrepreneurs by providing them with a platform to sell their products online, offering benefits like zero commission and affordable shipping. Meesho’s mission is to connect with a diverse customer base across urban, semi-urban, and rural India by offering affordable and relatable merchandise that reflects local markets. The company emphasizes a culture of high impact, performance excellence, and a people-centric approach, focusing on hiring and developing exceptional talent. They offer a comprehensive total rewards package encompassing monetary and non-monetary benefits, guided by nine core principles. This includes competitive compensation, extensive wellness programs (MeeCare), generous leave policies, parental support, retirement benefits, and learning and development assistance, all aimed at fostering employee delight and work-life balance.

Job Description

This Trainee position offers a unique opportunity to gain hands-on experience within one of India’s most dynamic social marketing teams. The role involves managing one of India’s most followed brand handles on Instagram (over 6 million followers), working on live influencer and affiliate campaigns with direct business impact, and being part of a collaborative, experimental, and fast-paced environment. The trainee will learn directly from experienced professionals in social and influencer marketing. The role contributes to shaping the future of e-commerce for Bharat by managing a social media presence of over 5 million followers, collaborating with digital creators, and exploring innovative tools like generative AI for content creation.

Responsibilities

• Manage and help grow Meesho’s social media presence across platforms like Instagram, YouTube Shorts, and Snapchat.
• Collaborate closely with content creators and influencers nationwide to develop and execute high-impact campaigns, including affiliate-led videos and brand initiatives.
• Support the planning, scheduling, and publishing of content across various social media channels.
• Identify potential creators for affiliate-driven content and monitor their performance.
• Assist in exploring and experimenting with generative AI tools for content ideation, copy generation, and design.
• Stay updated on platform changes, emerging trends in the creator economy, and competitor activities, proactively contributing new ideas.
• Manage campaign timelines, maintain creator databases, and coordinate content calendars for key campaigns and product launches.
• Contribute to enhancing brand awareness and key messages for Meesho, targeting the right customer segments at the optimal times.

Qualifications

• A demonstrable creative skill set, evidenced by personal projects, a design portfolio, social media work, or other displays of initiative and originality.
• Familiarity with social media platforms, particularly Instagram, YouTube Shorts, and other short-form video formats.
• An interest in affiliate marketing, understanding how influencers drive performance, and various creator monetization strategies.
• A strong curiosity for learning new tools and technologies, with an emphasis on generative AI platforms relevant to marketing and content workflows.
• Excellent communication, interpersonal, and coordination abilities.
• A proactive, self-starter attitude with the capacity to manage time effectively and juggle multiple tasks in a demanding environment.
• Recent graduates or individuals in their final year of study from any academic discipline are encouraged to apply; prior full-time work experience is not a prerequisite.
• Individuals with experience as creators, editors, or marketers who have contributed to content projects (personal or academic) are encouraged.
• Candidates who are curious about the convergence of social media, e-commerce, and technology are a good fit.

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Other Information

The role is based in Bangalore, Karnataka, within the Growth vertical. The company actively encourages candidates to explore their culture and employee experiences via platforms like Glassdoor. Meesho emphasizes a “Problem First Mindset,” “Listen or Die” philosophy, and offers programs for internal mobility and continuous performance management.

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