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Digital Marketing Analyst
About the Company
Job Description
The Digital Marketing Analyst will be responsible for the comprehensive management of Google AdWords campaigns, focusing on optimizing Return on Investment (ROI) and producing detailed performance reports. This includes the development of key performance indicators (KPIs) to formulate strategic recommendations and the continuous refinement of campaign strategies based on performance data.
A core requirement of the role is a strong ability to interpret and leverage data obtained from web analytics platforms to inform decision-making processes and generate insightful reports. The analyst will be expected to seamlessly integrate Search Engine Marketing (SEM) campaigns, encompassing Paid Search (Pay-Per-Click – PPC), Search Engine Optimization (SEO), social media marketing, and various other paid and organic channels.
Furthermore, the Digital Marketing Analyst will manage the SEO strategies for specific product lines, generating comprehensive reports on their performance. The position demands active participation in all aspects of SEM campaigns, from the initial planning stages and implementation to ongoing monitoring, optimization, in-depth analysis, and thorough reporting. The successful candidate will be a highly motivated individual with a proven track record in digital marketing analytics.
| Company Name | Zoho Corporation |
|---|---|
| Role | Digital Marketing Analyst |
| Location | India |
| Salary | |
| Job Type | Full-time |
Responsibilities
- Comprehensive management of Google AdWords campaigns.
- Optimizing Return on Investment (ROI).
- Producing detailed performance reports.
- Development of key performance indicators (KPIs) to formulate strategic recommendations.
- Continuous refinement of campaign strategies based on performance data.
- Interpreting and leveraging data obtained from web analytics platforms.
- Seamlessly integrate Search Engine Marketing (SEM) campaigns, encompassing Paid Search (Pay-Per-Click – PPC), Search Engine Optimization (SEO), social media marketing, and various other paid and organic channels.
- Manage the SEO strategies for specific product lines.
- Generating comprehensive reports on their performance.
- Active participation in all aspects of SEM campaigns, from the initial planning stages and implementation to ongoing monitoring, optimization, in-depth analysis, and thorough reporting.
Qualifications
- Strong ability to interpret and leverage data obtained from web analytics platforms.
- Proven track record in digital marketing analytics.
- Highly motivated individual.
Skills
ATS Keywords
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Frequently Asked Questions
The job description emphasizes a proven track record in digital marketing analytics and a strong ability to interpret and leverage data from web analytics platforms.
Key responsibilities include managing Google AdWords campaigns, optimizing ROI, producing performance reports, developing KPIs, and integrating SEM campaigns across various channels.
The role requires expertise in Google AdWords, web analytics platforms, and a solid understanding of SEM, SEO, and social media marketing strategies.
You will be responsible for generating detailed performance reports for Google AdWords campaigns, SEO strategies for specific product lines, and other in-depth analyses related to SEM campaigns.
Other Information
* Country: India
* Industry: Technology
Tags
How to Apply
- Review Job Details: Read through all the job details on this page to understand the requirements and responsibilities.
- Click the Apply Link: Scroll down and click the “Apply Link” button to be redirected to the official website.
- Fill Out the Application: On the official website, fill out the application form with the provided information.
- Double-Check Your Information: Before submitting your application, review all the details you’ve provided to ensure accuracy and completeness.
- Submit Your Application: Once you’re satisfied with your application, submit it through the official website as instructed.
